Social Media Increases Ticket Sales

It's safe to say that social media has taken over society, but it also plays a vital role in the way sports fans follow their teams and favorite players. In addition to following their favorite sports teams, fans are also using social media to get to games via Facebook and Twitter. According to Mashable, "one in five fans use social media networks to invite friends to games, according to a recent report by the Sports Business Journal. Nearly 15% of ticket buyers say their purchases have been influenced by Facebook posts." They are not only being notified about tickets by other fans and friends who can't attend games, but by the sports teams themselves. It sounds perfect, right? Log onto Twitter, see a post by your favorite team for tickets, click the link and bam! You have your tickets. But, wait a minute, there is a catch. When purchasing tickets via social media sites in advance, one is going to pay more than if they purchased them other ways or a couple days before the game. Purchasing tickets through Facebook or Twitter hours before a game can cost you! Yes, it is very convenient and a great way to connect with other fans but there may be some repercussions as well.

Check out this infographic for more statistics (Mashable):